Tea Smith: Branding with Texture & Light
Tea. It's more than just a visual product, it's a lifestyle. Flavor, scent, texture, color - it's all part of the tea experience. So how do you differentiate? How do you convey a vision, a personality that's unique? You do it with juxtapositions. On our recent shoot for Tea Smith of San Francisco the client wanted something San Francisco iconic. So we gacve them the Golden Gate Bridge, through in an old, weathred timber, spronkiled in some sand and fog and oinched out handful of bright orange blossoms. The result is a background for a web landing page that conveys the essence of the brand. We did this shoot with less than 24 hours notice and worked within the client's limited budget to produce what we think is a great signature shot.