The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy.
They are engineers, coders, programmers, sales-people, marketers. And they are iconoclasts.
npm is a unique and cutting edge tech firm, not just because of what they do, but because of who they are.
When it came time to create a new website the About page called for more than just standard corporate headshots. These folks aren't heads, they're hearts, minds and souls. And this was more than just a website update, this was a celebration of corporate culture.
I wanted to do something interesting for these very special people. So I found some antique beam-skins salvaged from a late 19th century Wisconsin farmhouse and transformed the npm conference room into sunlit Midwestern barn.
I shot [photographed] 21 people in a single day with a minimum of disruption and kept it all on-site. No lights. No wires. No fuss.
Your team is special too. Don't cheat them out of the recognition they deserve. They're not investment bankers, they're rock stars. Don't give them a passport photo, give them an album cover.