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    It's the New Yorker in Me (that finds the real you)

    June 1, 2018

    I've said it before but it's worth repeating a thousand more times. Being authentic, and coming across authentic, really matters. Because people are picking up subconscious clues when they see your face here on social media. What clues are you conveying?

     

    When I meet a client for the first time I embrace them, not physically, but spiritually. They're not even aware it's happening. I give them a huge mental hug and that helps them open up and let their guards down. Then, and only then, can the authentic person show up.

     

    Even when I do corporate portraits, and I have only ten minutes to engage with each person, I manage to find a way in. I'm not totally sure how, but I think it has something to do with my New York upbringing.

     

    I was raised back east where relationships seem to matter more. There wasn't a person I didn't bond with - from the guy making my sandwich to the lady behind the counter at the DMV. In New York it's more than just courtesy to find common ground with another human being, it's an evolutionary necessity, sort of the way dogs interact at the park. Have you ever noticed that dogs rarely get uptight when they meet?

     

    I have always believed that every human being can teach me something and that every human being can also learn from me. And that's how I not only approach life, it's how I approach portrait photography. I believe it's what sets me apart. I believe it's why my photos tend to feel so good.

     

    See for yourself at www.thelighthouse.photography/

     

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