Corporate portraits don’t have to be, well, so corporate. The spirit and personality of an organization, what it represents, its so-called ‘brand’, is embodied by the people who go to work there. So you want the people themselves to shine through. If every photo looks the same, if there’s not some element of individuality in the photo, then they come across as automatons and not individual human beings. My job is to stand back and help that individuality to come through by suggesting lightscapes and backdrops that best exemplify the personality of the brand while also highlighting the unique qualities of each person who makes it what it is. If you hire me to be your photographer what you get is someone who strives to capture your people as people while also suggesting an element of style that jibes with your brand story. Often that’s subtle. But subtlety is all it takes.