A company is made of people. It is the people who define the brand. If you can feel the passion, feel the zeal, your connection to that brand will be authentic. You can’t believe in a logo. You believe in human beings. Sometimes that begins with a photograph.
I’ve been lucky. I’ve had the opportunity to photograph brilliant people at companies large and small. From start-ups to industry leaders I’ve played a small role in capturing the magic behind the brands.
My specialty is in corporate portraits. About Us pages. Speaker bios. It doesn’t matter the size of the company. All that matters is that the people love what they do. Because that passion can be captured. In fact, if it’s real, it can’t b contained.
I specialize in portraits. Not so much headshots, but authentic, real, true photographs that capture the essence of a person. I'm especially good with people who don't like their picture taken. The process of a portrait involves a conversation. The result is a natural photograph. I don'...
Last week I was asked to shoot at Outside Lands, a San Francisco music festival, for Hint Water. They had a pavillion where you could take photos and have your photos taken, and there was a line outside to get in.
My job (one of them) was to capture festival goers drinking Hint - not easy, as most folks were drinking adult beverages. But I manaaged to find a few people not imbibing.
This was a great gig for me because it allowed me to do what I do best, which is interact with people and tell a story with photographs. My feet hurt at the end of the night, and I felt old, but the people at Hint were great and the crowd was joyous. So all in all not bad for a day's work.
Corporate portraits don’t have to be, well, so corporate. The spirit and personality of an organization, what it represents, its so-called ‘brand’, is embodied by the people who go to work there. So you want the people themselves to shine through. If every photo looks the same, if there’s not some element of individuality in the photo, then they come across as automatons and not individual human beings. My job is to stand back and help that individuality to come through by suggesting lightscapes and backdrops that best exemplify the personality of the brand while also highlighting the unique qualities of each person who makes it what it is. If you hire me to be your photographer what you get is someone who strives to capture your people as people while also suggesting an element of style that jibes with your brand story. Often that’s subtle. But subtlety is all it takes.